Digital Marketing Campaign for 70th Everest Summit: Scaling New Heights

A Successful Digital Marketing Campaign by DigiCrow as a Team

The “70th Everest Summit” event, organized by the Ideate Inspire Ignite Foundation in collaboration with CCL, marked a historic celebration of courage, perseverance, and human spirit. Commemorating the 70th anniversary of the first successful summit of Mount Everest, this event brought together 13 of India’s renowned Everest summiteers to Ranchi on August 20th, 2023. DigiCrow, a leading digital marketing agency based in Ranchi, was at the forefront of this grand occasion, orchestrating a highly successful digital marketing campaign titled “Let’s Win the Mountain”. This blog delves into how DigiCrow leveraged its expertise to turn the “70th Everest Summit” into a monumental success.

The Prelude: Crafting the Digital Marketing Campaign

The journey with i3 Foundation began with a clear vision – to create a buzz around this historic event in Ranchi. DigiCrow’s team embarked on a meticulously planned campaign, leveraging a mix of digital marketing strategies to ensure maximum outreach and engagement. The campaign’s essence was to not only promote the event but also to inspire and ignite passion among the audience, resonating with the spirit of Everest summiteers. And,  We crafted the campaign as per the need. 

Influencer Meet: A Strategic Move of the Digital Marketing Campaign

A pivotal moment in the campaign was the influencers’ meet hosted by us at Hotel The Rasso. Recognizing the power of influencer marketing, We, DigiCrow team, brought together a select group of influential personalities from various walks of life. The objective was clear – to leverage their social influence to amplify the event’s reach. The influencers were provided with insights into the event’s significance and the stories of the Everest summiteers, encouraging them to share these inspirations with their followers. They did their job very well supporting the campaign and understanding the importance of the event. 

Creating Buzz in the Town

The buzz created in Ranchi was palpable. We at DigiCrow employed a multi-channel approach, utilizing social media platforms, email marketing, and local digital channels to create a wave of excitement. Content was king in this campaign, We at DigiCrow crafted the compelling narratives around the summit and the mountaineers’ stories, generating anticipation and a sense of pride among the audience. Since the event was so special, “It happened first time ever in India when 13 mountaineers came together on a single platform to share their success story to the audience, the crowd of Ranchi was excited to learn with their experience, courage and attitude.  

The Role of Social Media Marketing in Digital Marketing Campaign

Social media was a crucial battleground for this campaign. We curated a series of engaging posts, videos, memes and interactive content across platforms like Facebook, Instagram, and Twitter. The content strategy was twofold – to inform and to inspire. From sharing trivia about Everest and its summiteers to posting interactive quizzes and countdowns, each post was designed to keep the audience engaged and excited. We shared every mountaineers’ warm message to the audience of Ranchi.

Leveraging SEO and Content Marketing

Understanding the importance of SEO, we optimized all digital content related to the event. The blog posts, social media content, press release and even the event website were SEO-friendly, ensuring high visibility on search engines. This strategy significantly increased organic traffic, drawing more attention to the event. 

The Impact of Email Marketing

Our email marketing efforts played a crucial role in personalizing the campaign. Targeted emails were sent to various audience segments, sharing personalized messages and quotes of the summiteers and details about the event. These emails helped in building a personal connection with the audience and served as reminders, boosting attendance.

Engagement Beyond Digital Platforms

The campaign’s success was not confined to digital realms alone. Our strategy also involved offline engagement. Collaborating with local businesses and communities, the team organized mini-events and promotional activities, further amplifying the event’s presence in Ranchi.

Event Day: A Grand Success

The D-Day, August 20th, 2023, witnessed the culmination of DigiCrow’s relentless efforts. The hall was packed with over 400 visitors, each eager to listen to the awe-inspiring stories of the summiteers. The event was not just a gathering; it was a celebration of human endurance and triumph. Media coverage of the event added another feather in the cap, with significant coverage across leading newspapers and digital media, further amplified by our real-time social media updates. More than 10 Billboards made the city vibrant and energetic. We were on the journey of the successful… digital marketing campaigns.

The Aftermath: Analyzing the Success

Post-event, Our focus shifted to analyzing the campaign’s success. The team scrutinized various metrics from social media engagement rates, website traffic, email open rates to media coverage. The data revealed impressive results – heightened brand awareness for the Ideate Inspire Ignite Foundation, increased digital footprint for the event, and a significant spike in DigiCrow’s recognition as a digital marketing leader.

DigiCrow’s Digital Marketing Prowess

The “70th Everest Summit” event stands as a testament to our expertise in digital marketing. By harnessing the power of influencer marketing, SEO, content marketing, and social media engagement, We at DigiCrow not only promoted an event but also celebrated the spirit of adventure and resilience. This case study exemplifies how a well-strategized digital marketing campaign can create ripples across the digital and physical worlds, leading to a triumph that resonates with the heart and spirit of the audience.

As DigiCrow, we take pride in our ability to craft digital marketing campaigns that not only reach but also touch the lives of people, echoing the ethos of our tagline – Connect, Engage, and Inspire.

If you are looking for digital marketing campaigns, services or planning to buy the digital marketing services, let’s have a coffee together. The consultancy is free and trust me, the free consultancy will be the worth of million dollars if and when you buy the digital marketing services. Let’s connect at WhatsApp +91 840 60 66 666.